How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirement of your chosen brief
four areas:
-media language
-representation
-genre
-audience
product :magazine
Media language:
The language required is going to have to appeal to our target audience which is is class A and B so the upper echelon of society so for example with our layout its gonna be eye catching but minimal because typically with higher class based fashion it isnt as flashy so i plan to implement that style for the front cover style so it doesnt have as many subheadings to look like any other magazine because not any ordinary person is going to be reading my magazine.When it comes to typography it is going to a italic styled font with a white or silver colour typically brighter more pure looking colours are associated with high up classes.Images that will be used are gonna be elegant and not be sexualised if its not needed.Language is going to mainly keep a formal tone and not use a lot of street slang which our audience may not completely understand, but there would be some slang that are for specific clothing like for example its widely known that red bottoms are loubiton shoes which are highly priced shoes.the type of camera shots will include mainy a upper body shot of the top half of my model while he is looking at the camera and my second will most likely have a full body shot to include shoes also.
Representation:
I want the magazine to resemble my target audience i want it to be a expression of the prestigous A and B class so also people who arent part of that class may want to read to receive a insight to the fashion of almost a different culture to be used as inspiration to aspire people.with my first cover i want my model to use which represents simplicity and how its key in looking fashionable and just trying to convey that fashion doesnt require a individual to go overboard to be fashionable which also related to the class A and B which stereotypically wear more than lower classes would.In my second intended cover i wanted it to look more like hip hop fashion that rappers would wear or even high end designer but casual such as balmain t shirts and jeans dsquared those type of brands but casual wear which can be applicable to class A and B people and even people lower who may be able to afford some items which can allow more people to relate to the casual wear like the kind of clothes you would see in the club.
Genre:
I want my magazine to be different to the usual conventions of a magazine such as having the millions of subheadings all of the front cover so it looks clustered it just needs to be unique and have a rare style since class A and B people are rare and unique so i want my magazine to be the same to divert from typical genre conventions.it will still have subheadings although they wont be so explosive in appearance such as other magazines which is done to attract readers but i want my magazine to stand out because of its simplicity which is ment to be unique by not being your run of the mill fashion magazine.
Audience:
The whole style an ideology is gong to reflect my audience to stand out but im not going to alienate other markets i want anyone to be read the magazine and understand what life is like for a different social class.like which relates to the difference in my ideas for my first and second cover by having my first cover to me more smart casual wear is more suited to class A and B people which would rather wear smart casual than wear completely casual which links to my second cover which is more casual audience which still relates to class A and B but also has fashion aspects that lower classes can access like for the class A and B people could wear balmain jeans and a t shirt which are very expensive but lower class people could wear non branded biker jeans which look similar but cost nowhere near as much and wear a cheaper designer t shirt such as armani for example.
Product 2 website:
Media language:
The website is going to follow the same suit as the magazine with the language, typography and images also i want my website to not change the ideology of the magazine so i want it to be similar.so i maintain the same style as the magazine so the theme stays consistent as the magazine which i important for magazine and the online counterpart so intend to do so.
Representation:
The website will have different sub sections exploring other types of fashion to show more diversity within the fashion industry, it will be more applicable to all classes to some extent it still will be mainly class A and B but other classes will be included like for example budget options so the website can be mass applicable but it will keep the simple modern look also which follows the magazines identity and personality which im trying to build and keep consistent.
Genre:
it will take the same style as the magazine but it wont be a minimalistic because i want the website to be an continuation of the magazine but integrate it to a website format so the website isnt cluttered and easy to navigate which makes the website suitable for all audiences.
Audience:
This audience is meant to be expanded aswell to be for everyone still with the class A and B priority but since the internet is a huge audience i feel i could attract new audiences which could be interested in the style of different fashion areas since fashion has many many styles which influence each other which can allow the website to be seen and witnessed by all audiences so different people of different classes are able to add their influence into the website because i would like a part with the ability to have a discussion about fashion to allow the website to diversify and be expanded so people are able to discuss fashion.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
My media products are linked by having a form of synergy between all my products which is something a lot of the bigger corporations do for example vogue they utilise the synergy to keep their products whether digital as in the website or physical with the magazine it needs to be unified to keep the readers aware.In addition with the digital nature you can create a website and have interactive media content which allows the reader to give an input to the content being produced which kind of represents the prosumer culture which has arisen due to the digital nature which is why i wanted to include those interactive parts of my website and on my magazine to indicate to look at my brand as a whole online aswell and i will do this by having a part on my website where the audience can send in their fashion ideas and a forum which they can communicate their fashion to each other.
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